Privacy Policy
Updated: March 4, 2025
TransitFare & Systems Ltd (“TransitFare”, “Company”, “we” or “us”) is committed to maintaining the accuracy, security and privacy of Personal Information in accordance with applicable legislation. Our obligations may vary depending on your location and relevant federal, provincial, or state laws. This this website (www.transitfare.com), TF Cloud, UseTransit (www.usetransit.com), UseTransit SMS, the UseTransit iOS app and/or UseTransit Android app are herein referred to as the “Products”.
Purpose
This Privacy Policy is a statement of principles and guidelines concerning how we collect, use and disclose your information and how this information can be accessed and deleted if necessary. This Privacy Policy does not extend to any third-party sites or links on which we have no control and for which we cannot be held liable. We encourage you to read about the privacy policies, procedures and practices of those third parties.
We may update or modify this Privacy Policy from time to time. If we make material changes, we will provide notice through the Products or by other reasonable means.
Data Collected
We may collect and process information from you and/or your device in several ways when you use our Products:
- We collect your name, email, and telephone number when you create an account in the Products.
- We collect optional information such as your address if you choose to provide this optional information while using the Products.
- We collect your preferences, including favorite routes, saved locations, transit preferences, in the Products.
- We collect usage details each time you use the Products, including your IP address, the actions you perform, the type of phone or OS you are using, etc.
- We collect data about fare product purchases you make, such as the type of fare product.
- We collect your name and email address when you explicitly request to be added to any of our mailing lists.
- We collect your telephone number when you interact with the UseTransit SMS service.
- We collect your name, phone number, email address and other information you may provide when you contact us.
- We collect your name, phone number, email address and other information a Transit Operator may provide when they contact us regarding an inquiry for your UseTransit account.
How this Information is Used
Information collected when you use the Products is used for the following purposes:
- Allow the Products to function as designed.
- Respond to any inquiry you have made about the Products.
- Respond to an inquiry you have made about your account in the Products.
- Securely transfer your payment information to a payment card processor.
- Display your account information to authorized Transit Operators to allow them to help you when they are interacting with you.
- Include your transit usage data in reports and analytics for the benefit of Transit Operators so they can understand how riders use their transit services.
- Develop and improve our Products.
- Identify and correct bugs and other problems with our Products.
- Send you email or SMS communications.
- Comply with regulations and lawful requests or orders.
Disclosure to Third Parties
We do not rent, or sell the information collected related to your use of the Products. We also do not share this information with third parties except for the following purposes:
- When we need to send you an email, we will need to share your email address and the content of the email we are sending to you with third parties that we rely on to deliver that email to you (e.g. to email providers, including the provider for your email account).
- If you request assistance with our Products, we might share your request details, including your contact information, with a third party directly involved to help us investigate the issue.
- When you make a save a payment card and/or make a purchase, your name, email address telephone number and payment card data will be shared with a payment gateway.
- Transit Operators have access to your account information and your transit usage history. Transit Operators may use your information to provide you with support and to improve their services.
- When we are required to comply with applicable law, regulations, lawful requests or orders or if it is otherwise permitted by law (i.e., protect and defend our rights, situation that threatens life, health or safety, etc.).
- We disclose anonymous and aggregate information to certain third parties for research, product development or other business purposes. For instance, we may share information with Transit Operators to help them analyze and improve their transit services.
Cross-Border Transfers
The data that we store about you is on our database servers either in Canada or the USA. Consequently, your Personal Information may be subject to the laws of the country(ies) where the data is stored or processed, including lawful access by courts, law enforcement, or other government authorities. By using our Products, you consent to such cross-border data transfers.
Your Options
The following are some examples of your options with regards to our collection, use and disclosure of your information:
- You are not required to use the Products.
- You are not required to create an account in the Products.
- You can unsubscribe at any time from optional emails by clicking on the Unsubscribe link included in these emails. If an email you received does not include an Unsubscribe link, then that is not an opt-in email.
- You are not required to indicate any preferences (including setting your home and work address) in order to use the Products.
- Where applicable law grants you additional rights (e.g., to access, correct, or delete your information), you may exercise those rights as described in “Right to Access and Removal” below.
How Data is Protected
We are committed to securing your information and we take reasonable physical, procedural and technical measures to protect your information against unauthorized access, use, disclosure, modification or destruction. You can learn more about these safeguards by reading our Security Policy.
Although we take great efforts to protect your information, no security system can prevent all potential security breaches nor be immune from any wrongdoings or malfunctions.
In the event of a data breach, we will comply with applicable legal requirements to notify you and relevant authorities in a timely manner.
Right to Access and Removal
The data that we store about you is on servers located in either Canada or the USA. If you would like to remove or access any information that we have collected through your use of our Products where the data is stored on our servers, please contact your Transit Operator. On receiving such a request, your Transit Operator may contact us for assistance and we will use reasonable efforts to provide you or delete such information.
If you believe that any Personal Information we have is inaccurate or incomplete, you may correct such data using our Products or contact us to request correction, and we will use reasonable efforts to correct your data.
Data Retention
We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, or to comply with legal, accounting, or reporting obligations. When your information is no longer required, we will securely destroy or anonymize it.
Children
We do not knowingly collect, use or disclose information from children under the age of 13. If we learn that we have collected information of a child under 13 without first receiving parental consent, we will take steps to delete such information within a reasonable time. If you have reason to believe that a child under the age of 13 has provided information to us, please contact us and we will take steps to delete such information within a reasonable time.
If you are a parent or guardian of a user under the age of majority in your jurisdiction, please ensure you understand how your child’s Personal Information is being collected and used.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us by email at info@transitfare.com or by phone at 1-888-477-1103 and we will examine and reply to all communications within reasonable delays.
If you are located in Canada and feel we have not addressed your concern, you may contact the Office of the Privacy Commissioner of Canada or your provincial privacy regulator.
